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Phase 3:
Distribution

Choosing Where and How Your Work Is Made Available

Phase 3 focuses on distribution—how published work is made available to readers across platforms and formats. This phase helps creators understand their options, set up accounts responsibly, and avoid unnecessary restrictions that can limit flexibility later.

 

Rather than treating distribution as a one-time decision, Phase 3 emphasizes informed setup and long-term control.

Crowded Bookstore Aisle

Support for Community Members

Community members receive guidance designed to help them navigate distribution without pressure, including:

  • Platform Overview & Tradeoff Guidance
    Clear explanations of how major platforms differ in reach, requirements, and control.

  • Account Setup Guidance
    Step-by-step support for creating and configuring individual accounts on leading platforms, including Amazon and other major retailers.

  • Expanded Distribution Education
    Context on when and how tools such as Draft2Digital may be useful for reaching additional storefronts.

  • Metadata & Listing Basics
    Guidance on descriptions, categories, and other foundational elements that affect discoverability.

 

Creators publish under their own accounts and retain control over pricing, listings, and updates.

Optional Services

Need Additional Help?

Phase 3 is primarily educational. Most creators complete this phase using guidance and community support alone.

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At this stage, there are no required professional services, and distribution decisions are never tied to paid offerings. Any optional support remains clearly separate from account ownership and revenue control.

Why Phase 3 Matters

Distribution choices can affect:

  • Where a book appears

  • How easily it can be updated or revised

  • Whether an author can pivot strategies later

Rushed or poorly understood distribution decisions often create limitations that are difficult to undo. Phase 3 exists to prevent those issues by emphasizing understanding before action.

Phase 3 does not prioritize speed, rankings, or exclusivity. It prioritizes choice. When creators understand how distribution works, they can adapt as their goals change—without being locked into decisions they didn’t fully understand at the time.

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